BUILD ALPHAMASTERY
A course by Jeff Swanson
Waitlist open · Early pricing

You don't need to be a programmer to build trading systems that actually hold up.

Build Alpha Mastery shows you how to use Build Alpha to design, test, and trade a portfolio of mechanical strategies. Point and click. No Python, no late nights fighting code.

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  • Every new module added as it's released, at no extra cost
  • First notice when each release opens, before anyone else

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Full public price in 2027: $799. The waitlist pays less.
Why join now

The price only goes one direction

Build Alpha Mastery is being released a module at a time. Each time a new one lands, the price steps up, until the full course opens to the public.

Now
Lowest price

Module 1 is live and in students' hands. Waitlist members get first access at the current price.

Each new module
Price steps up

New modules keep rolling out. Anyone already enrolled gets every one of them, free.

Early 2027
$799 public

The finished course opens to everyone at full price. By then, the early pricing is gone.

"I just abandoned the idea. I couldn't think as a coder."A trader on hitting the coding wall

Smart people quit systematic trading for one reason: the code.

I hear it from engineers, analysts, and IT people all the time. They have good ideas. They understand markets. Then building a strategy means learning to program, and they stall out.

If you can read a spreadsheet and follow a process, you can build a rules-based trading portfolio. Build Alpha takes the coding off your plate. You click, you test, you validate, and it writes the code for TradeStation, TradingView, NinjaTrader, MT5, and more.

What's been missing is a clear path through it. That's what this course is.

YouTube channelsHours of theory and no system you can actually run.
Trading roomsSomeone else's gut calls in a chat box. Nothing you can test or own.
"Learn to code first"Months of Python before a single trade. Most people quit here.
The test I ran on myself

The no-code tool beat the hand-coders. I did not see that coming.

I've taught hand-coded strategy development in EasyLanguage for years. So I put a portfolio built my own hand-coded way next to one built in Build Alpha without code. Same market, same period.

23%
Annual return
No-code portfolio
9%
Max drawdown
Lower than hand-coded
⅓
The capital
Roughly a third as much
⅕
The trades
A fraction of the activity

Capital required

Hand-coded
No-code

Number of trades

Hand-coded
No-code

I'm not declaring the old way dead. But I've run this enough times that I won't pretend the gap isn't there. Past results don't guarantee future ones.

How it works

The Profit Lab Method

The same four-step workflow I use to put real systems into a live portfolio. You repeat it for every new idea.

Idea

Turn a market hunch into a rule you can test. Price, seasonality, even COT and sentiment data.

Test

Build and backtest it in Build Alpha with point and click. Your first strategy comes together in your first sitting.

Validate

Run the Alpha Audit: walk-forward, Monte Carlo, and noise tests that separate a real edge from a curve-fit fluke.

Build

Combine systems that cover for each other into a portfolio steadier than any single piece.

Inside Build Alpha

What you'll learn to read

These are real Build Alpha screens. The course teaches you what each one tells you, and when a result means stop.

Build Alpha equity curve compared against hundreds of randomized strategies
Validation

Your backtest isn't proof. This is.

One equity curve on its own could be luck. Build Alpha runs your strategy against hundreds of randomized versions and lines them up next to the real one. If your curve doesn't separate from the crowd, you don't have an edge yet, and you find that out before you risk a dollar.

Build Alpha metrics grid comparing distributions of 19 performance statistics
Metrics

Every stat that matters, checked twice

Most traders check one number, like Sharpe, and call it done. Build Alpha lays out 15+ metrics side by side, including win rate, profit factor, expectancy, K-ratio and drawdown, across in-sample and out-of-sample data. When the two distributions match, you've probably found something real.

Build Alpha portfolio view with equity curve, live P&L and a strategy correlation matrix
Portfolio

Ten good strategies can still make one bad portfolio

A pile of winners isn't a portfolio if they all lose on the same day. Build Alpha tracks every system in one place and runs a correlation check before you combine anything, so your systems cover for each other instead of cracking at once.

Build Alpha optimization and sensitivity screen with a 3D parameter surface
Robustness

Stress-test your parameters before the market does

Build Alpha adds random noise to your price data, reruns the strategy across a range of settings, and maps the results in 3D. A strategy that only works at one exact number is fragile. One that holds up across a wide plateau is the one worth trading.

Click any screen to see it full size.

What's inside

Six modules built on Build Alpha 3.0

Module 1 is complete. The rest are being released one at a time, and you get each one as it lands.

MODULE 01Live

Getting started & your first systems

Set up Build Alpha and build 2–3 real strategies with me on day one.

MODULE 02In development

Validation

Why most backtests lie, and the tests that tell you whether an edge is real.

MODULE 03In development

The Key Idea Workflow

My repeatable process for sourcing and developing strategy ideas.

MODULE 04In development

More complex strategies

Multi-timeframe, intermarket, and conditional signals, exported to your platform.

MODULE 05In development

Portfolio & position sizing

Combine systems so they cover each other instead of stacking risk.

MODULE 06In development

AI + Build Alpha

Use ChatGPT and Claude to generate and pressure-test ideas. Every idea still goes through validation.

10 trading systems. 1 portfolio. Built by you, during the course.
From my students

Traders who'd never written a line of code

For someone who never coded, it's the ideal course.
Herman Spiteri
This course hands down speeds up your learning curve in a couple of weeks, which is insane.
Hasani Gilling
This course gave me the knowledge and confidence to start trading live.
Alan Thomas
Jeff Swanson
Your instructor

Hi, I'm Jeff Swanson.

I've been trading since 2008 and I run EasyLanguage Mastery, where I've spent years teaching traders to build and validate mechanical systems. I came up coding strategies by hand, so I know how steep that hill is.

I also share honest data, even when it challenges my own assumptions. The study above is a good example. I built this course because I watched too many sharp people quit at the coding wall.

Trading since 2008Computer science degreeFounder, EasyLanguage Mastery
Questions

Straight answers

Does joining the waitlist cost anything?

No. It's free. You'll get an email when the next release opens, along with the price for waitlist members.

I can't code at all. Is this for me?

That's who it's built for. Build Alpha is point and click, and it writes the strategy code for you when you're ready to trade.

Is Build Alpha included?

No. Build Alpha is the software, sold separately by its maker, Dave Bergstrom. Build Alpha Mastery is the course that teaches you to get real results with it. One is the tool, the other is the training.

If I join early, do I get the modules that come later?

Yes. Once you're enrolled, every new module is added to your account as it's released, at no extra cost.

Will it work with my platform and markets?

Build Alpha 3.0 exports to TradeStation, TradingView, NinjaTrader, MT5, MultiCharts, and Interactive Brokers. The process works across futures, stocks, and forex.

Don't pay the public price

Get on the list before the next price step.

The course is growing one module at a time and the price climbs with it. Join the waitlist and you'll hear about each release first, at the lowest price it will be.

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