Hi,

I'm  Jeff

I spent 25 years as a software engineer at Fortune 100 company, most of it on real-time systems for medical devices — work where a bug can genuinely hurt someone. That shaped how I think: test it, verify it, don't ship what you can't prove.

I didn't bring that discipline to my own money at first. I started trading during the dot-com bubble, chasing $250-a-day dreams off a laptop and a moving average. Five years in, I'd lost $27,489 finding out how hard trading actually is.

In 2007 I discovered algorithmic trading, and it named the real problem: I'd been gambling and calling it a strategy. A tested system beats a feeling you can't defend.

I started teaching what I'd learned in 2012 — first on the side, then full-time once I retired from engineering at 51.

Bitcoin came in almost by accident. I bought 0.5 BTC for about $400 in 2016 and traded it like anything else — bought some, sold some, missed the point. That changed in late 2022, watching Michael Saylor describe Bitcoin as engineered monetary energy instead of a coin. I remember the exact moment it landed: I don't have nearly enough Bitcoin. Over the next year I moved from 10% to 25% to 50% of my portfolio, and when BlackRock launched a spot Bitcoin ETF in February 2024, I moved everything — every stock, every bond — into Bitcoin. It's returned over 190% since.

Same test, run twice: replace what you can't verify with what you can.


What I Teach

Everything I teach comes back to the same move — replace a system you can't verify with one you can.


Beginners Course

Building Wealth In The Bitcoin

For anyone watching inflation quietly eat their savings. I teach how Bitcoin actually works, in plain English, and how to build a plan to hold your savings in something no one can print more of.

Explore Wealth Building

Advanced 

Course

Build Alpha Mastery

For traders tired of discretionary calls that don't repeat. I teach systematic trading with Build Alpha: how to build, test, and walk-forward rules-based systems with no coding required, so your edge comes from a tested process, not a gut feeling.

Explore Build Alpha Mastery

Discover the Communication Skills Blog

Stay up to date with the latest tips & tools for pro communicators.

May 30, 2026

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What others have said

Hasani Gilling

"This course hands down speeds up your learning curve in a couple of weeks, which is insane."

Jim Beck

"So glad I found you. I wish I found you 5 years ago!"

Take control of your money.

One email a week.

Weekly Bitcoin and wealth-building essays — how to take your savings out of a system that quietly shrinks them, in plain English.

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